Perhaps you’ve heard mutterings of design thinking. Maybe you’re thinking to yourself “what is this and why should I care about it?” Design thinking is being used by many of the world’s most innovative brands to tackle their challenging business problems. Like market research, the design thinking process underscores the importance of gathering insight from consumers/users.
Zach Simmons, Founder of Discuss.io recently penned an article in Research Live about the benefits of leveraging design thinking in a brand enterprise.
Read it here.
At the core of it all are conversations. When brands have conversations with consumers, they are able to make better business decisions based on the insights of the consumer/user. Start a conversation with us to learn more about how Discuss.io can help you to make better business decisions.
Zach Simmons is the Founder and president of Discuss.io. Zach has 20 years of experience building software. Prior to founding Discuss.io, he was the Technical Product Manager for Amazon Web Services (S3) where he ran the team that built the infrastructure that now powers a significant percentage of the modern Internet. Zach holds an MBA from the University of Chicago Booth School of Business.
An entrepreneurial leader, Zach is passionate about building disruptive and agile SaaS based market research startups as an alternative to traditional market research. Seeing a need for change within the Industry, Zach launched Discuss.io, bringing Market Research to the digital age.