Perhaps you’ve heard mutterings of design thinking. Maybe you’re thinking to yourself “what is this and why should I care about it?” Design thinking is being used by many of the world’s most innovative brands to tackle their challenging business problems. Like market research, the design thinking process underscores the importance of gathering insight from consumers/users.
Zach Simmons, Founder of Discuss.io recently penned an article in Research Live about the benefits of leveraging design thinking in a brand enterprise.
Read it here.
At the core of it all are conversations. When brands have conversations with consumers, they are able to make better business decisions based on the insights of the consumer/user. Start a conversation with us to learn more about how Discuss.io can help you to make better business decisions.