Category Archives: Consumer Centricity

The Organizational Benefits of Practicing Customer Empathy

In our personal relationships, the role of empathy is clear. The best relationships are founded on connection and understanding. In order to form these deep bonds, human beings must be able to share their feelings, understand their context, and comprehend the feelings of others. Empathy naturally motivates generous behavior and encourages loyalty in return. Individuals develop... Read More

Democratizing Market Research: How Consumers Can Participate in the Brand Experience

As consumers evolve, they have begun making purchasing decisions not just for themselves, but based on a range of cultural and societal factors. As a result, marketers must achieve a 360-degree view of their customers to understand how a product or service fits into their lives.  Fortunately, recent progress in the democratization, affordability, and self-service technology... Read More

This Year, Resolve to Make a Habit Out of Conversations with Customers

Countless brands talk about customer centricity as being a part of their culture, and that trend is growing. Forrester predicts that the number of customer experience (CX) executives will grow by 25% in 2020 as “CX initiatives move out of the experimental phase and prove their contributions to top- and bottom-line growth.” However, Forrester continues, many... Read More

Rolling out consumer closeness at Telenet

Just this past week in Amsterdam, Discuss.io Co-Founder and VP of Research Solutions, Jim Longo was on stage at the Unleashing Innovation in Market Research and Insights conference with Caroline Verkest, Senior Market Researcher at Telenet. Telenet is Belgium’s leading provider of converged connected entertainment and business solutions. Like many others in the industry, Caroline... Read More