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Mondelez and Philips Talk Consumer Closeness at IIeX EU

Every year, the biggest leaders in innovation within the Insights world come together in Amsterdam for IIeX EU. This year, Discuss.io Co-Founder and VP of Research Solutions, Jim Longo will be moderating a conversation with Mondelez’s Neslihan Kocak, Director AMEA Chocolate Insights, and Philips Electronics’ Anna-Sterre Mees, Senior Global Consumer & Market Intelligence Beauty, where they will share challenges and successes implementing scalable, repeatable client engagement initiatives.

Consumer centricity isn’t built in a day: How Phillips and Mondelez tackle consumer engagement

February 20, 2018 10:40 am-11:00 am

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During this conversation, Kocak and Mees will discuss their journeys toward building consumer closeness across their respective organizations. Both speakers will share their motivations for launching a consumer engagement initiative, as well as their learnings from the programs so far.

To learn more about how you can enable your team to become more consumer-centric and gather richer insights, set a time to have a conversation with our team at IIeX EU.