Mondelez and Philips Talk Consumer Closeness at IIeX EU

Every year, the biggest leaders in innovation within the Insights world come together in Amsterdam for IIeX EU. This year, Co-Founder and VP of Research Solutions, Jim Longo will be moderating a conversation with Mondelez’s Neslihan Kocak, Director AMEA Chocolate Insights, and Philips Electronics’ Anna-Sterre Mees, Senior Global Consumer & Market Intelligence Beauty, where they will share challenges and successes implementing scalable, repeatable client engagement initiatives.

Consumer centricity isn’t built in a day: How Phillips and Mondelez tackle consumer engagement

February 20, 2018 10:40 am-11:00 am

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During this conversation, Kocak and Mees will discuss their journeys toward building consumer closeness across their respective organizations. Both speakers will share their motivations for launching a consumer engagement initiative, as well as their learnings from the programs so far.

To learn more about how you can enable your team to become more consumer-centric and gather richer insights, set a time to have a conversation with our team at IIeX EU.