What do a product manager at a global entertainment company, a small customer experience team at an e-commerce platform, and a marketing manager at a beloved CPG brand have in common? They could all be sitting on countless hours of Zoom videos with unlimited potential of bringing that qualitative data to life. Extracting insights, increasing customer... Read More
Category Archives: Voice of the Consumer
From Observation to Insight to Strategy: The Evolution of Innovation
Many people think that innovation starts with the proverbial "big idea," the imaginary bulb that lights up above an inventor’s head when they reach that “a-ha!” moment. Think Sir Isaac Newton and the apple, or Steve Jobs and calligraphy. But in reality, most business innovation, product or concept development is an iterative process, a story of... Read More
Gain a Business Edge with Our Smart Video Platform
In looking for a video platform to effectively engage with customers and perform the market research you need, don’t just settle for a chat tool that simply allows you to have virtual conversations. The real advantage for companies in reaching out to customers via video is to be able to enhance and manage the customer... Read More
The Organizational Benefits of Practicing Customer Empathy
In our personal relationships, the role of empathy is clear. The best relationships are founded on connection and understanding. In order to form these deep bonds, human beings must be able to share their feelings, understand their context, and comprehend the feelings of others. Empathy naturally motivates generous behavior and encourages loyalty in return. Individuals develop... Read More
This Year, Resolve to Make a Habit Out of Conversations with Customers
Countless brands talk about customer centricity as being a part of their culture, and that trend is growing. Forrester predicts that the number of customer experience (CX) executives will grow by 25% in 2020 as “CX initiatives move out of the experimental phase and prove their contributions to top- and bottom-line growth.” However, Forrester continues, many... Read More
What is Customer Perception
What is Customer Perception and Why is it Important? Customer behavior is driven by more than logic. The perceptions customers have of your brand, its products or services, and its values can have a serious impact on how they interact with you and how they buy. In fact, fostering positive perceptions can help you build a... Read More
Building Your Customer Insights Brain
“I just want to talk to a customer” — Having used video conferencing tools like Skype and WhatsApp in their personal lives, clients sometimes tell us that they simply want to have conversations and don’t care what happens to the footage once the conversation is over. Their familiarity and comfort with video-based conversations certainly help... Read More
Fueling your strategy with more than just assumptions
As you plan for 2018, it can be challenging to develop strategy that puts the consumer first... Read More
Silos be gone! Democratizing the Voice of the Consumer
Discuss.io Founder, Zach Simmons, recently published an article with The Marketing Society. In it, Zach discusses how access to data, both quantitative and qualitative, about consumers’ behavior has traditionally been limited by departmental silos. The voice of the consumer has long... Read More
