What is Customer Perception and Why is it Important? Customer behavior is driven by more than logic. The perceptions customers have of your brand, its products or services, and its values can have a serious impact on how they interact with you and how they buy. In fact, fostering positive perceptions can help you build a... Read More
Category Archives: Voice of the Consumer
Building Your Customer Insights Brain
“I just want to talk to a customer” — Having used video conferencing tools like Skype and WhatsApp in their personal lives, clients sometimes tell us that they simply want to have conversations and don’t care what happens to the footage once the conversation is over. Their familiarity and comfort with video-based conversations certainly help... Read More
Fueling your strategy with more than just assumptions
As you plan for 2018, it can be challenging to develop strategy that puts the consumer first... Read More
Silos be gone! Democratizing the Voice of the Consumer
Discuss.io Founder, Zach Simmons, recently published an article with The Marketing Society. In it, Zach discusses how access to data, both quantitative and qualitative, about consumers’ behavior has traditionally been limited by departmental silos. The voice of the consumer has long... Read More
