Category Archives: Voice of the Consumer

What is Customer Perception

What is Customer Perception and Why is it Important? Customer behavior is driven by more than logic. The perceptions customers have of your brand, its products or services, and its values can have a serious impact on how they interact with you and how they buy. In fact, fostering positive perceptions can help you build a... Read More

Building Your Customer Insights Brain

“I just want to talk to a customer” — Having used video conferencing tools like Skype and WhatsApp in their personal lives, clients sometimes tell us that they simply want to have conversations and don’t care what happens to the footage once the conversation is over. Their familiarity and comfort with video-based conversations certainly help... Read More