Understanding Consumers

Search

How our marketers are leveraging Discuss to harness the power of customer insights

“People don’t buy what you do; they buy why you do it.” ― Simon Sinek, Start…

In-Home Usage Testing: Everything You Need to Know

Imagine you’re a market researcher for a company that produces a best-selling wireless bluetooth speaker. Your…

How Artificial Intelligence Fuels Consumer Insights

Artificial Intelligence (AI) has come a long way from gracing the pages of science fiction novels…

Teams and Discuss: The New Way to Extract More Insights in Less Time

What do a product manager at a global entertainment company, a small customer experience team at…

Zoom and Discuss: The New Way to Extract More Insights in Less Time

What do a product manager at a global entertainment company, a small customer experience team at…

Get Pinpoint Accurate Personas Using Qualitative Research

Whether you need to understand a user base for a go-to-market strategy or are looking to…

Putting the Person into E-Commerce Personalization

Putting the Person into E-Commerce Personalization

E-commerce shoppers are more than an a data point or part of a predictive algorithm. Big…

A SMART VIDEO CONVERSATION PLATFORM

Gain a Business Edge with Our Smart Video Platform

  In looking for a video platform to effectively engage with customers and perform the market…

A pomeranian dog using a phone

Remote User Interviews Are Finally Having Their Moment

Travel and in-person meetings may not be part of our work-life right now, but user interviews…

Understanding the touchpoints of the customer journey: How pre-work and conversations can help

Consumers don’t decide to buy your product on a whim if they’ve never been exposed to it before…