Category Archives: Understanding Consumers

Teams and Discuss.io: The New Way to Extract More Insights in Less Time

What do a product manager at a global entertainment company, a small customer experience team at an e-commerce platform, and a marketing manager at a beloved CPG brand have in common? They could all be sitting on countless hours of Microsoft Teams videos with unlimited potential of bringing that qualitative data to life. Extracting insights, increasing... Read More

Zoom and Discuss.io: The New Way to Extract More Insights in Less Time

What do a product manager at a global entertainment company, a small customer experience team at an e-commerce platform, and a marketing manager at a beloved CPG brand have in common? They could all be sitting on countless hours of Zoom videos with unlimited potential of bringing that qualitative data to life. Extracting insights, increasing customer... Read More

Get Pinpoint Accurate Personas Using Qualitative Research

Whether you need to understand a user base for a go-to-market strategy or are looking to build customer awareness across the business, creating accurate user personas backed by qualitative research is critical.   Why Use Qualitative Research for Personas Accurately defining personas is essential to success in everything from user experience, to product development and marketing. Yet many... Read More

Putting the Person into E-Commerce Personalization

E-commerce shoppers are more than an a data point or part of a predictive algorithm. Big “P” Personalization requires insight into the Why and not just the What. How Customer Conversations Can Create Personalization in E-Commerce Ask anyone in the e-commerce space and they’ll tell you: it’s a numbers game. The numbers we rely on every day... Read More

Gain a Business Edge with Our Smart Video Platform

  In looking for a video platform to effectively engage with customers and perform the market research you need, don’t just settle for a chat tool that simply allows you to have virtual conversations. The real advantage for companies in reaching out to customers via video is to be able to enhance and manage the customer... Read More

Remote User Interviews Are Finally Having Their Moment

Travel and in-person meetings may not be part of our work-life right now, but user interviews have never been more important. Discuss.io is used by some the world’s most advanced marketing teams at Fortune 100 companies, and we’re hearing from them that there are “pre-COVID” user insights, “during-COVID,” and there will be “post-COVID” insights. They... Read More