What do a product manager at a global entertainment company, a small customer experience team at an e-commerce platform, and a marketing manager at a beloved CPG brand have in common? They could all be sitting on countless hours of Microsoft Teams videos with unlimited potential of bringing that qualitative data to life. Extracting insights, increasing... Read More
Category Archives: Uncategorized
Zoom and Discuss.io: The New Way to Extract More Insights in Less Time
What do a product manager at a global entertainment company, a small customer experience team at an e-commerce platform, and a marketing manager at a beloved CPG brand have in common? They could all be sitting on countless hours of Zoom videos with unlimited potential of bringing that qualitative data to life. Extracting insights, increasing customer... Read More
Get Pinpoint Accurate Personas Using Qualitative Research
Whether you need to understand a user base for a go-to-market strategy or are looking to build customer awareness across the business, creating accurate user personas backed by qualitative research is critical. Why Use Qualitative Research for Personas Accurately defining personas is essential to success in everything from user experience, to product development and marketing. Yet many... Read More
Communication is key: Stay close to customers today to stay relevant tomorrow
Everything brands thought they knew before COVID-19, they may have to relearn. Now more than ever, companies need meaningful communication with their clients. 30-second summary: Communication with customers is critical during the COVID-19 pandemic. Businesses must brace for the next normal if they want to remain relevant. Brands should look for ways to make communication meaningful... Read More
Moving on up
The past several months have been very exciting times for us at Discuss.io! In addition to raising $5.025 million in capital, our team has been growing at a rapid rate. This growth has been both domestic and international. Earlier this month, we announced our opening of a UK office in London, which will help us... Read More
2017: A Year for Growth
The following is a message from Zach Simmons, Founder and CEO of Discuss.io: 2016 was a great year for us at Discuss.io! We launched a brand new website, closed another successful round of financing, and our 2016 sales were through the roof, growing by 350% YoY, allowing Discuss.io to continue to be the fastest growing... Read More
Getting Started with Discuss.io: From Quote to Completion
You may be wondering what a typical project conducted through Discuss.io looks like. This is something that we get asked a lot, so we decided to create an example for you: Let’s say that it’s Monday and you need to talk to consumers by Thursday. You have 2-3 burning questions that you need to answer in... Read More
Pioneering as a Value: How Discuss.io Helps Unilever Innovate
What role does Discuss.io play in Unliever’s core values? In order to be at the cutting edge of consumer-centricity, Unilever is building an “insights engine,” an approach that uses insights as a springboard to “inspire and provoke to enable transformational action.” Selin Cetinelli, Unilever Consumer and Market Insight Director, recently published the cover story in... Read More
Discuss.io Announces New Dial In Feature
At Discuss.io, we’re constantly striving to improve our platform and our user’s experience. That’s why roughly every two weeks (or sooner) we ship new updates to our platform. These biweekly releases iterate on existing functionality, fix bugs, and add new features. Our product development team works really hard each release sprint to improve our platform and... Read More
Our Very Own, Jim Longo, Speaking at QRCA
Our very own Jim Longo, VP of Research Solutions at Discuss.io, will be presenting alongside Joy Steinberg, President of JSI Marketing, at the annual QRCA conference in Los Angeles this upcoming January 2017. They will be presenting on the power of using agile market research to drive innovation. Agile research is a powerful and evolving... Read More
