Category Archives: Market Research

10 Language Blunders That Would Have Been Avoided With Market Research

Businesses try as much as possible to keep brands, model names and slogans consistent across international markets as much as possible for obvious reasons. Sometimes companies catch poor meanings in local languages and dialects before launch,  by reaching out to regional offices, and by contacting a few people they personally or professionally know. However as... Read More

Video Conferencing Technology Best Practices to Ensure Outstanding Experiences

For modern researchers and CX professionals who use interviews to gather customer insights, reliable video conferencing technology is essential. But interviewers must also take the extra step of confirming interviewees have the right technologies and a strong grasp on how to use the video conferencing platform before an interview begins. The contexts, hardware, and types... Read More

The COVID-19 Impact on Customer Relationship Marketing

The coronavirus pandemic has upended life as we know it – for now. It has brought about daily changes that include social distancing, donning face masks when going out in public, shelter-in-place policies, remote work, travel restrictions and closed borders, just to name a few. The impact of these practices and policies in the age... Read More

The Organizational Benefits of Practicing Customer Empathy

In our personal relationships, the role of empathy is clear. The best relationships are founded on connection and understanding. In order to form these deep bonds, human beings must be able to share their feelings, understand their context, and comprehend the feelings of others. Empathy naturally motivates generous behavior and encourages loyalty in return. Individuals develop... Read More

Democratizing Market Research: How Consumers Can Participate in the Brand Experience

As consumers evolve, they have begun making purchasing decisions not just for themselves, but based on a range of cultural and societal factors. As a result, marketers must achieve a 360-degree view of their customers to understand how a product or service fits into their lives.  Fortunately, recent progress in the democratization, affordability, and self-service technology... Read More

Keep it in the family: Disrupting yourself before someone else does it for you

I recently attended TMRE in Orlando, where I was delighted to hear so many brands talking about the innovative mindsets that they were breeding within their teams. Across multiple sessions, I heard brands talking about innovation with a different tone than I had grown used to. It got me wondering, why now? What has changed?... Read More