Category Archives: Market Research

The Golden Era of Online Qual is Here

Acclaimed marketing podcast RBDR prides itself on providing news insights and commentary you won’t find anywhere else for the market research industry. The host, Bob Lederer, has seen it all throughout his twenty-six years in the business. He dedicates two full episodes to Discuss.io’s Chief Strategy Officer, Jim Longo, which speaks volumes about the value... Read More

Customer Lifecycle Research: How to Gain Consumer Insights at the Retention Stage

Key Takeaways: Customer service (feel the love) is key to repeat or new product purchases for current customers. Transforming customers into “product loyalists” requires companies to invest in advocacy marketing, communications, and customer research and analytics. Beyond customer satisfaction, retention will drive the financial Customer Lifetime Value (CLV) – the amount of investment that a... Read More

Qualitative Research Trends of the Future: A Talk with Jim Longo

Jim Longo is the Co-Founder and Chief Strategy Officer of Discuss.io. A pioneer in the insights industry for over thirty years, he recently shared some of his reflections, observations, and predictions regarding how the pandemic has changed the landscape for qualitative research. 2020 was a disruptive year for most industries, to say the least. How has... Read More

What Is Qualitative Analytics, and Why Does It Matter?

Consumer-centric brands go to great lengths to understand and anticipate what consumers want and need at every stage of the customer or product lifecycle. With that goal clearly in mind, forward-thinking brands engage in both quantitative and qualitative analysis of consumer data to get at the what (quantitative) as well as the why (qualitative). Comparing Quantitative... Read More

What Is Online Qualitative Research and How Is It Done in 2020?

The focus group has gone digital. While face-to-face studies have proven excellent for gauging body language and real-time feedback, online qualitative research gives companies a way to scale their research and improve their speed and iteration. What’s more, an online approach can also help to keep research costs low without sacrificing results. In a recent interview,... Read More

10 Language Blunders That Would Have Been Avoided With Market Research

Businesses try as much as possible to keep brands, model names and slogans consistent across international markets as much as possible for obvious reasons. Sometimes companies catch poor meanings in local languages and dialects before launch,  by reaching out to regional offices, and by contacting a few people they personally or professionally know. However as... Read More

Video Conferencing Technology Best Practices to Ensure Outstanding Experiences

For modern researchers and CX professionals who use interviews to gather customer insights, reliable video conferencing technology is essential. But interviewers must also take the extra step of confirming interviewees have the right technologies and a strong grasp on how to use the video conferencing platform before an interview begins. The contexts, hardware, and types... Read More

The COVID-19 Impact on Customer Relationship Marketing

The coronavirus pandemic has upended life as we know it – for now. It has brought about daily changes that include social distancing, donning face masks when going out in public, shelter-in-place policies, remote work, travel restrictions and closed borders, just to name a few. The impact of these practices and policies in the age... Read More

The Organizational Benefits of Practicing Customer Empathy

In our personal relationships, the role of empathy is clear. The best relationships are founded on connection and understanding. In order to form these deep bonds, human beings must be able to share their feelings, understand their context, and comprehend the feelings of others. Empathy naturally motivates generous behavior and encourages loyalty in return. Individuals develop... Read More