Category Archives: Market Research

Keep it in the family: Disrupting yourself before someone else does it for you

I recently attended TMRE in Orlando, where I was delighted to hear so many brands talking about the innovative mindsets that they were breeding within their teams. Across multiple sessions, I heard brands talking about innovation with a different tone than I had grown used to. It got me wondering, why now? What has changed?... Read More

It all started with a conversation

Jim Longo, co-founder and VP of Research Solutions at Discuss.io, was recently published in Research Live. Read it here In this article, Jim walks us through the origins of market research and the story of an innovator, Dr. Paul “Doc” Smelser of P&G. Doc Smelser is credited as the driving force that figured out how... Read More

Connecting with Consumers Online, Globally

Many of us in the market research industry, ourselves included, have set our sights and minds on the future, wondering what the industry will look like over the next couple of years. Over a series of blog posts, we will analyze the top three trends that we foresee in market research... Read More