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3 Reasons to Capture Customer Feedback on Mobile

Have you ever wanted to launch a large-scale qualitative project with respondents that can join from…

What are Market Research Tools? 

But first…what is market research? Market Research (MRX) refers to the process of gathering intelligence about…

How the Insights Industry Earned Its Seat at the Table: Getting to the Nitty GRIT-ty with Greenbook’s Leonard Murphy

Discuss Co-Founder and Chief Strategy Officer Jim Longo virtually sat down to interview Leonard (Lenny) Murphy,…

Teams and Discuss: The New Way to Extract More Insights in Less Time

What do a product manager at a global entertainment company, a small customer experience team at…

Zoom and Discuss: The New Way to Extract More Insights in Less Time

What do a product manager at a global entertainment company, a small customer experience team at…

From Observation to Insight to Strategy: The Evolution of Innovation

Many people think that innovation starts with the proverbial “big idea,” the imaginary bulb that lights…

Get Pinpoint Accurate Personas Using Qualitative Research

Whether you need to understand a user base for a go-to-market strategy or are looking to…

Beyond NPS: Understanding Customer Satisfaction with Qualitative Research

A net promoter score (NPS) is highly valuable when it comes to measuring overall customer loyalty…

Maximize the number of research projects completed by year’s end: Yes, it can be done

Ask most agencies managing enterprise-level market research (MRX) projects, and they’ll tell you they have a…

Mobile phone and globe

The Golden Era of Online Qual is Here

Acclaimed marketing podcast RBDR prides itself on providing news insights and commentary you won’t find anywhere…