Category Archives: Market Research

The COVID-19 Impact on Customer Relationship Marketing

The coronavirus pandemic has upended life as we know it – for now. It has brought about daily changes that include social distancing, donning face masks when going out in public, shelter-in-place policies, remote work, travel restrictions and closed borders, just to name a few. The impact of these practices and policies in the age... Read More

The Organizational Benefits of Practicing Customer Empathy

In our personal relationships, the role of empathy is clear. The best relationships are founded on connection and understanding. In order to form these deep bonds, human beings must be able to share their feelings, understand their context, and comprehend the feelings of others. Empathy naturally motivates generous behavior and encourages loyalty in return. Individuals develop... Read More

Democratizing Market Research: How Consumers Can Participate in the Brand Experience

As consumers evolve, they have begun making purchasing decisions not just for themselves, but based on a range of cultural and societal factors. As a result, marketers must achieve a 360-degree view of their customers to understand how a product or service fits into their lives.  Fortunately, recent progress in the democratization, affordability, and self-service technology... Read More

Keep it in the family: Disrupting yourself before someone else does it for you

I recently attended TMRE in Orlando, where I was delighted to hear so many brands talking about the innovative mindsets that they were breeding within their teams. Across multiple sessions, I heard brands talking about innovation with a different tone than I had grown used to. It got me wondering, why now? What has changed?... Read More

It all started with a conversation

Jim Longo, co-founder and VP of Research Solutions at Discuss.io, was recently published in Research Live. Read it here In this article, Jim walks us through the origins of market research and the story of an innovator, Dr. Paul “Doc” Smelser of P&G. Doc Smelser is credited as the driving force that figured out how... Read More

Connecting with Consumers Online, Globally

Many of us in the market research industry, ourselves included, have set our sights and minds on the future, wondering what the industry will look like over the next couple of years. Over a series of blog posts, we will analyze the top three trends that we foresee in market research... Read More