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13 Ways to Build Products People Will Buy

How can companies build products that people will buy? To help you build the best products…

How to Build a Business Case for Investing in Qualitative Research Software, Part 2

In Part 1 of our blog post on building a business case for investing in qualitative…

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How to Build a Business Case for Investing in Qualitative Research Software, Part 1

Whether you’re part of a consulting organization, agency, or in-house team looking to talk with customers…

3 Reasons to Capture Customer Feedback on Mobile

Have you ever wanted to launch a large-scale qualitative project with respondents that can join from…

What are Market Research Tools? 

But first…what is market research? Market Research (MRX) refers to the process of gathering intelligence about…

How the Insights Industry Earned Its Seat at the Table: Getting to the Nitty GRIT-ty with Greenbook’s Leonard Murphy

Discuss Co-Founder and Chief Strategy Officer Jim Longo virtually sat down to interview Leonard (Lenny) Murphy,…

Teams and Discuss: The New Way to Extract More Insights in Less Time

What do a product manager at a global entertainment company, a small customer experience team at…

Zoom and Discuss: The New Way to Extract More Insights in Less Time

What do a product manager at a global entertainment company, a small customer experience team at…

From Observation to Insight to Strategy: The Evolution of Innovation

Many people think that innovation starts with the proverbial “big idea,” the imaginary bulb that lights…

Get Pinpoint Accurate Personas Using Qualitative Research

Whether you need to understand a user base for a go-to-market strategy or are looking to…