Category Archives: Jobs-To-Be-Done

Maximize the number of research projects completed by year’s end: Yes, it can be done

Ask most agencies managing enterprise-level market research (MRX) projects, and they’ll tell you they have a love/hate relationship with their end-of-year workload. In the final months leading up to the new year, more last-minute project assignments come up as budgets get spent and stress levels run high. Turnaround times must be quick for new quotes, projects,... Read More