Category Archives: Innovation

From Observation to Insight to Strategy: The Evolution of Innovation

Many people think that innovation starts with the proverbial "big idea," the imaginary bulb that lights up above an inventor’s head when they reach that “a-ha!” moment. Think Sir Isaac Newton and the apple, or Steve Jobs and calligraphy. But in reality, most business innovation, product or concept development is an iterative process, a story of... Read More

Maximize the number of research projects completed by year’s end: Yes, it can be done

Ask most agencies managing enterprise-level market research (MRX) projects, and they’ll tell you they have a love/hate relationship with their end-of-year workload. In the final months leading up to the new year, more last-minute project assignments come up as budgets get spent and stress levels run high. Turnaround times must be quick for new quotes, projects,... Read More

Innovation in MRX Requires Consistency

We are very proud to be included in the 2021 GRIT top 50 innovative insights companies! This is our 7th straight year on the list thanks to customers and partners voting us in (again). We were a finalist for the inaugural IIEX startup competition and have continued innovating since. An honor like this requires consistency... Read More

The Organizational Benefits of Practicing Customer Empathy

In our personal relationships, the role of empathy is clear. The best relationships are founded on connection and understanding. In order to form these deep bonds, human beings must be able to share their feelings, understand their context, and comprehend the feelings of others. Empathy naturally motivates generous behavior and encourages loyalty in return. Individuals develop... Read More