We are very proud to be included in the 2021 GRIT top 50 innovative insights companies! This is our 7th straight year on the list thanks to customers and partners voting us in (again). We were a finalist for the inaugural IIEX startup competition and have continued innovating since. An honor like this requires consistency... Read More
Category Archives: Innovation
The Organizational Benefits of Practicing Customer Empathy
In our personal relationships, the role of empathy is clear. The best relationships are founded on connection and understanding. In order to form these deep bonds, human beings must be able to share their feelings, understand their context, and comprehend the feelings of others. Empathy naturally motivates generous behavior and encourages loyalty in return. Individuals develop... Read More
Agile Approaches for Consumer Insights
Think about which companies you know that have been able to adapt to change most rapidly. Chances are that the majority... Read More
Principles of Innovation: Access the Voice of the Consumer Early & Often
Have you ever been in a room and felt a buzz in the air? Like everyone there is on their game and excited to do something big? For me, that’s how I know I’m with a passionate crowd of people.... Read More
