Category Archives: Focus Groups

Market Research Basics

Many of our friends and family aren’t familiar with even the basics of market research, so we thought it might be helpful to write a post on it! We’ll give you a short beginner’s course in the basics of market research. A quick note: some experts differentiate between marketing research and market research. For our purposes... Read More

A Look at the Benefits of Competitive Analysis

  Understanding and keeping track of your competition is an essential part of staying relevant in the marketplace of tomorrow. This is especially important for entrepreneurs and small business executives. Many companies outsource experts to keep track of their competition and to re-asses the market on a routine basis. One misconception is that it must be... Read More

Online Survey | Surveys vs Focus Group

One of the biggest questions we receive is about what structure customer feedback should be in. In this blog, we'll compare and contrast focus groups and surveys. Whether you run a brick and mortar bakery or have an online auction house, customer feedback is invaluable. It can confirm that the direction your company is going... Read More

Focus Groups | Pro vs Con

Online Focus Groups is a hot topic of discussion within the industry. Let’s discuss some of the main benefits and drawbacks to online focus groups as a research method. Pro - Focus Groups Provide Increased Reach Online Focus Group, by its very nature, lets your research pool to be anywhere in the world! This allows your business... Read More

Market Analysis | Benefits to Your Company

Many companies that could benefit from market analysis and research aren’t familiar with some of the awesome benefits that can be provided. So in this blog, we thought we’d explore some of the benefits of market analysis! Market Analysis Helps Guide Communication with Customers Once you have your research results, your company will have enough information to... Read More

Webcam Benefits for Hispanic Focus Groups

  It’s hardly news that the Hispanic market is currently one of the fastest growing marketing opportunities.  What you may not know is that webcam technology can be one of the best ways to reach and engage Hispanic consumers for your market research.   Here’s why: 1)   95% of Latinos from families with annual incomes of $50,000 or... Read More

Market Research | Interceptor

Discuss.IO announces the release of Interceptor, a browser-based scheduling tool designed for qualitative market research. Interceptor allows researchers to recruit live webcam respondents from surveys, social media and market research online communities (MROCs). Researchers simply define when they are available to conduct interviews and add a link to their survey or social media page. Interceptor... Read More

Online Qualitative Research For Your Remote User Testing

Online Qualitative Research for your Remote User Testing Online Qualitative Research is an effective tool for remote user testing, especially when combined with webcam interviews. Here are some best practices for conducting these interviews. Plan Your Questions Carefully During your interviews, you want to ask questions that can help you increase the usability of your program for future... Read More