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Writing your First Qualitative Market Research Interview Discussion Guide

Always remember that discussion guides are supposed to enhance interviews. Use methods, formats, and symbols that…

The Qualitative Explosion: How Discuss.io Takes the Research Industry a Step Forward

Qualitative research’s typical methodologies are bottlenecking R&D efforts. Not a good thing, since the past decade…

Time-Honored Tricks for Successful Video Interviews

Far more accessible and cost-effective than actual in-person interviews, video conferences are proving an excellent medium…

Market Research Basics

Many of our friends and family aren’t familiar with even the basics of market research, so…

A Look at the Benefits of Competitive Analysis

  Understanding and keeping track of your competition is an essential part of staying relevant in…

Online Survey | Surveys vs Focus Group

One of the biggest questions we receive is about what structure customer feedback should be in….

Focus Groups | Pro vs Con

Online Focus Groups is a hot topic of discussion within the industry. Let’s discuss some of…

Market Analysis | Benefits to Your Company

Many companies that could benefit from market analysis and research aren’t familiar with some of the…

Webcam Benefits for Hispanic Focus Groups

It’s hardly news that the Hispanic market is currently one of the fastest growing marketing opportunities. …

Importance of the Market Research Companies to Enhance Business Portfolio

Importance of the Market Research Companies to Enhance Business Portfolio