Category Archives: Focus Groups

GRIT Report Recognizes As 36th Most Innovative Firm

The 17th edition of Greenbook’s GRIT Report has arrived. There’s a lot of data about the market industry in general, as well recent trends. One prime reason we’re writing this blog, however, is to also celebrate. debuted as one of the most innovative research firms of 2015! We, of course, are ecstatic that our colleagues are... Read More

Qualitative Research Software: Five Prime Benefits

Qualitative research software only began picking up demand recently. Bandwidth, increasing net literacy, and a slew of other factors make such programs more attractive each year. More affordable than yesterday’s in-person qualitative methods, online options also make connecting with participants far simpler and faster. Markets and their expectations are changing at increasingly fast rates. Even more,... Read More

Questions, Answers, and Validity in Online Qualitative Research

Opinions will always be important hallmarks in qualitative market research. Drawing conclusions from these insights, however, also requires other elements. One of the most important is the customer’s decision-making process. Expert researchers and interviewers are quite used to catching inferences and gauging reaction. After all, flash judgments can mean much as customer loyalty when exploring... Read More

Introduction to Online Market Research: Qualitative Market Research

What Is Qualitative Market Research? Research is important for capturing and keeping customers, but each method has its different strengths. Essential for understanding product reception and demand, qualitative market research uses interviews or focus group meetings to examine preference and reaction. Data and insight are valuable for finding details important for your customers. This information can... Read More

Introduction to Online Market Research: Focus Market Research

Pre-internet focus group meetings organized by gathering a select number of individuals from a local pool of volunteers. Expensive, limited by geography, and often requiring temporary hires, such old school methods require time-intensive scheduling and large budgets. Online focus market research,or analyzing reaction and sentiments within specific markets, cuts through these constraints. Qualitative research, in turn,... Read More

Introduction to Online Marketing Research

Product and service quality is integral for competitiveness in any industry, but so is in-depth knowledge of your customers and their perspectives. Online market research companies are handy for just this reason. These organizations study target markets, analyze their needs, and offer a valid perspective of how products can successfully change and expand. The Fastest Online... Read More

Webcams Interviews: How They Enhance Qualitative Research

A full range of communication matters, particularly in qualitative research. Accurate observations are likewise critical, oftentimes even more so than the possible correlations, intersections, or parallels that demographic charts reveal. Seemingly removed compared to in-person interviews, webcam-based qualitative research offers the same data opportunity while also boosting the interviewee’s discretion and control. That facet is... Read More

Qualitative/Quantitative Hybrid Research: A Middle Ground that Helps Maximize Results

Research is evolving at a faster and faster pace each year, and the team at is proud to contribute to its overall reach, speed, and validity. Part of such is keeping up with the latest trends and mentalities, appraising their effectiveness, and adjusting accordingly. The basic facets and divisions of research mentalities and processes remain... Read More

Writing your First Qualitative Market Research Interview Discussion Guide

Always remember that discussion guides are supposed to enhance interviews. Use methods, formats, and symbols that work for the moderator or whoever else in conducting the research. Going with a full blown script is tempting, particularly if new to interviewing. If so, then avoid reading it verbatim: doing so not only ruins the interview’s flow,... Read More

The Qualitative Explosion: How Takes the Research Industry a Step Forward

Qualitative research's typical methodologies are bottlenecking R&D efforts. Not a good thing, since the past decade has meant more for qualitative research than the preceding 50 years. That’s not promotional hyperbole either: internet technology adds new capabilities unmatched since transatlantic telegraph cables. Yet the vast majority of qualitative research services are slow to adapt, holding... Read More