Category Archives: Focus Groups

Qualitative Market Research Software

As we all know, qualitative research software only really began picking up demand recently. Bandwidth capabilities, increasing net literacy, and a slew of other factors make such programs more attractive each year. More affordable than in-person qualitative methods, online options also make connecting with participants far simpler and faster. Markets and their expectations are changing at increasingly fast... Read More

How to Write a Market Research Proposal

The market research proposal is an important first step in near all studies. First and foremost, a skeleton that details a study’s direction, goals, and focus, such proposals are typically the first point of reference for management. While the proposals make or break a project’s funding, there is one other strength no research team can ignore:... Read More

Online Discussion Groups

Each opinion counts. Lots of opinions, however, can count for much more. Online discussion groups are among the quickest ways to gather customer insight, a good thing for market researchers everywhere. While seemingly common sense, traditional implementation of these studies is actually quite expensive and time consuming.  Budgets and schedules alike must accommodate travel, study... Read More

What is Research?

A seemingly basic question, defining the term “research” can also be tricky. Merriam Webster itself has three definitions. 1.       Careful or diligent search 2.       Studious inquiry or examination 3.       Collection of information about a particular subject Obviously, research as a concept includes different methods and intensities, not to mention also encompasses all work that includes the process.  Further, each of... Read More

How To Conduct Qualitative Research Analysis

Qualitative research analysis is vital as qualitative data collection. Far more significantly, it requires nuance. Conceptualizing and organizing a study is no walk in the park, sure, but doing so typically requires pragmatism. Qualitative research analysis, meanwhile, also includes a hefty portion of interpretation. Substantiating these interpretations is vital too, of course. Unto itself, doing... Read More

Business Research Methods

Much like all other subsections of research, business research methods incorporate a lot of standard approaches. Which method, and why, is often important as the data and analysis itself. After all, methodology itself directs data acquisition and therefore data analysis. Size, intent, and overall goals are very important considerations. Some study methods are far more cumbersome than... Read More

Online Focus Groups

Focus groups consist of multiple participants sharing their opinions. Rightfully popular within qualitative research, the study method brings a few critical strengths to market outreach. Variance- Focus groups may concentrate on specific products or content, but the opinions can be diverse as possible. From selecting a market to expanding one, focus groups allow R&D to... Read More

How to Conduct Qualitative Research

Like baccarat and vaulting, qualitative research analysis is easy to learn and hard to perfect. Similarly, a qualitative researcher’s approach really depends on the subject and setting. Vague questions can provide more insight than a specific one, such as tests that gauge flash judgment or other System 1 behavior, as defined by Nobel Prize-winning psychologist... Read More Makes a Strong Showing at Cannes!

Azure coasts, bleached sands, and the dull roar of dozens of languages epitomize Cannes. Aside from being one of France’s top tourist destinations, and for good reason, the city is also well regarded for hosting some of the most renowned conventions in the world. Among the longest running festivals within Cannes, the Cannes Lions International... Read More is Going to Cannes as One of Unilever’s Foundry50! is going to Cannes! Even better, we were chosen as one of the "Foundry50 at Cannes", a search for the world's leading marketing technology startups by Unilever Foundry and Lions Innovation – a unique, new two-day event that brings together the worlds of data, technology and ideas at next week's 62nd annual Cannes Lions... Read More