Category Archives: Focus Groups

Differentiating between Focus Groups and Interviews

Learning why customers like a specific brand can seem a basic undertaking.  What to ask, how to ask it, and who to ask, however, can become rather complex. From the get-go, researchers must consider the study’s intent. Is the research’s objective to average a customer’s opinion? Or is it in-depth analysis? Will the study take... Read More

Taking Your Qualitative Research Online

Quality and luck alone rarely make a successful product, at least if without market fit. Deciding on who to target, and how, helps ensure products attract the right group of customers. Business market research is essential for prospects  and figuring out what they want. There are a few ways to analyze the marketability of your... Read More

Online Focus Market Research

Online focus groups are now generating interest within the larger marketing industry. A major element of qualitative research, focus groups inform analysts of a larger market’s interests and concerns. Traditionally, focus group market research requires a budget that covers facility rentals, travel, and other expenses. The more areas the study covers, the more time and money... Read More

Business Research Methods

Much like other categories of the discipline, business research methods cover a variety of contexts and scenarios. So what precisely is research? Distinguishing between theory and practice can be all-important, particularly in today’s market. From the get-go, there are two major sections to consider. Qualitative research assesses interpersonal reactions to products or content, as well investigates... Read More

Why Online Qualitative Research?

Market research covers a vast array of methods. The most basic division is between numerical and interpersonal approaches: qualitative research gauges personal opinions while quantitative research covers mass consumer habits. There are numerous distinctions within each segment as well, both in theory and practice. Quant/qual research, for instance, combines the approaches of both types to... Read More

Some Professional Tips when Choosing Study Respondents

Market research gauges customer reception and concerns. As such, it requires actual input from volunteers. Finding people to wax poetic about their favorite, or most hated, products is quite easy. Making sure that participants and their input are the best for your research project, however, is more challenging. Misinterpretations, canned answers, and opinions or beliefs... Read More

Online Business Research Methods

Business research methods cover a variety of contexts, scenarios, and strategies. Sometimes researchers are covering the field, other times they are calculating unique market segments. So what exactly is research? From the get-go, there are two major sections to consider. Qualitative research assesses interpersonal reactions to products or content, as well investigates a target market’s consumer choices... Read More

Focus Groups Defined

Opinions can be valuable, but consensus is typically much more valuable. Crucial for many a qualitative study, focus group interviews enable businesses to average customer input while also receiving detailed feedback. The  method is particularly good for investigating central targets, and there is lots of navigability when selecting participants. Tapping into best available insight, however,... Read More

Ethnographic Market Research

Technology may change the way we conduct research, but core methodologies hardly ever shift. Among the most popular methods, and the oldest, ethnographic market research is perhaps the best example of these age-old formulas. Rooted in anthropology, ethnographic studies analyze customers within their actual environments. Practical questions will always have a place within market research,... Read More

Qualitative Market Research Software

As we all know, qualitative research software only really began picking up demand recently. Bandwidth capabilities, increasing net literacy, and a slew of other factors make such programs more attractive each year. More affordable than in-person qualitative methods, online options also make connecting with participants far simpler and faster. Markets and their expectations are changing at increasingly fast... Read More