Category Archives: Focus Groups

Qualitative Research vs Quantitative Research

What is Qualitative Research? Qualitative research is a type of market research that is exploratory and seeks to understand people's attitudes, motivations and behaviors. This type of research often focuses on small numbers of subjects at an in-depth level and typically produces rich responses through intensive probing. Results are measured in many ways, but in general,... Read More

Are you on a first-name basis with your consumer research data

Are you on a first-name basis with your consumer research data?Are you on a first-name basis with your consumer research data? Are you on a first-name basis with your consumer research data? I remember coming across a concept in an article I read back when I was 16 - and it has stayed with me.... Read More

Social Media: A Wealth of Information

Social Media: A Wealth of Information Posted August by Doyle Research Associates, Inc. What do I do with social media information once I have it? Five tips on how to leverage your qualitative research. We are finding increased opportunity to leverage the power of the social Web for high-impact qualitative research. Whether spontaneous conversations, ad... Read More

Let’s Stop Demonizing DIY Market Research

Let's Stop Demonizing DIY By Ron Sellers To listen to some researchers talk about "DIY" research, Home Depot and Lowe's should be shut down. Checker Auto Parts should go out of business. Churches should go back to the centuries past when only the clergy were allowed to read Scripture. AllRecipes.com should be wiped off the Internet.... Read More

The Opinion Graph?

The Opinion Graph? Cheerboo Launches An Easy Way To Gauge Public Sentiment On Any Topic Just as Pinterest has become increasingly important to marketers, it's been said that the first company to own sentiment, or the interest graph, in a social context will be a force to be reckoned with. But don't take it from me,... Read More