Category Archives: Empathy

Get Pinpoint Accurate Personas Using Qualitative Research

Whether you need to understand a user base for a go-to-market strategy or are looking to build customer awareness across the business, creating accurate user personas backed by qualitative research is critical.   Why Use Qualitative Research for Personas Accurately defining personas is essential to success in everything from user experience, to product development and marketing. Yet many... Read More

It’s Empathy Stupid! Key Takeaways from the Fireside Chat with Stan Sthanunathan

Our own Jim Longo sat down with Stan Sthanunathan, retired EVP of CMI for Unilever, for wide ranging fireside chat titles “It’s Empathy Stupid! How Insights Professionals Need to Own Consumer Feelings and Not Just Their Digits”. Stan shared some lessons from the insights industry, talk technology trends, re-define Artificial Intelligence, and offered some advice... Read More

The Organizational Benefits of Practicing Customer Empathy

In our personal relationships, the role of empathy is clear. The best relationships are founded on connection and understanding. In order to form these deep bonds, human beings must be able to share their feelings, understand their context, and comprehend the feelings of others. Empathy naturally motivates generous behavior and encourages loyalty in return. Individuals develop... Read More

Sharing is Caring

Have you ever thought about the people you feel most comfortable sharing things with? Both in business as well as personal relationships? Why are we able to open up to them? And likewise they to you? The best relationships are founded on connection and understanding. In order to form these deep bonds,... Read More