Empathy

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Get Pinpoint Accurate Personas Using Qualitative Research

Whether you need to understand a user base for a go-to-market strategy or are looking to…

Fireside Chat with Stan Sthanunathan

It’s Empathy Stupid! Key Takeaways from the Fireside Chat with Stan Sthanunathan

Discuss Co-Founder and Chief Strategy Officer Jim Longo sat down with Stan Sthanunathan, retired EVP of…

Gartner Consumer Trends 2021

2021 is the Year of Re-Connecting with Consumer and Agile Empathy

2020 created chaos, pain and uncertainty in our world. 2021 is off to a rough start…

The Organizational Benefits of Practicing Customer Empathy

In our personal relationships, the role of empathy is clear. The best relationships are founded on…

Radical transformation through consumer conversations

The other day, Dani, a Designer on our Product team, shared an episode from a podcast called Presentable that got the office buzzing…

How Microsoft Is Redefining Customer Centricity

We aren’t the only ones talking about empathy. Satya Nadella, CEO of Microsoft, is making a big case for empathy as well…

Startup Business People on Presentation Workshop

Customer Empathy: Critical to the Goal of Consumer-Centricity

Buzz around “consumer-centricity” and “customer obsession” is alive and well. The implication of this ethos is that…

Dismantling the Notion of the Business as a “Machine”

I was talking to Mark Earls, author of Copy, Copy, Copy, at the Insights Innovation Exchange (IIeX) in Atlanta when he said something that has sent me on somewhat of a crusade. We were talking about my favorite topic, empathy, and I was expressing my confusion of why there’s such a large disconnect between some businesses and consumers. Central to my confusion…