Category Archives: Culture

10 Language Blunders That Would Have Been Avoided With Market Research

Businesses try as much as possible to keep brands, model names and slogans consistent across international markets as much as possible for obvious reasons. Sometimes companies catch poor meanings in local languages and dialects before launch,  by reaching out to regional offices, and by contacting a few people they personally or professionally know. However as... Read More

Culture needs data, data needs culture

We recently had the great pleasure of attending the Insights Innovation Exchange (IIeX) in Atlanta. You can imagine our excitement when we saw that esteemed anthropologist, Grant McCracken, was going to be giving the keynote address. IIeX is a conference that places value on innovation and research and, as a result, a lot of the... Read More

Sharing is Caring

Have you ever thought about the people you feel most comfortable sharing things with? Both in business as well as personal relationships? Why are we able to open up to them? And likewise they to you? The best relationships are founded on connection and understanding. In order to form these deep bonds,... Read More