Category Archives: Consumer Behaviour

Remote User Interviews Are Finally Having Their Moment

Travel and in-person meetings may not be part of our work-life right now, but user interviews have never been more important. is used by some the world’s most advanced marketing teams at Fortune 100 companies, and we’re hearing from them that there are “pre-COVID” user insights, “during-COVID,” and there will be “post-COVID” insights. They... Read More

In-home testing

As they launched a new spin-off of a well-loved product, one chocolate brand prioritized developing closeness to their consumers in order to ensure that the new product aligned with their expectations from the brand. In order to do this, they wanted to test the product with occasional and frequent users... Read More