Category Archives: Business

Telling Our Story – Unveiling an All New

A startup’s website is their most effective marketing and sales person. It’s their face and message to the world. Customers, prospects, investors, potential recruits, and journalists alike all form an impression of you based off of what they see on your website. We know that this first impression is extremely important in a startup’s journey... Read More

Thank you Seattle Angel Conference (SAC)

Being part of a startup can be a wild ride. Sometimes it’s fun, sometimes things are hectic. No matter what though, you’re always part of an adventure, striving to make a difference in the way that things are done. Unfortunately, the little guy doesn’t always win, which is why support is such a critical element... Read More Joins Paragon Partnership to Assist United Nations Global Development Initiative

How do we confront global issues like poverty, climate change, and injustice? Unilever’s Senior Vice President of Consumer and Market Insights, Stan Sthanunathan, believes the answer to these universally critical problems lies in collaboration and research. So was born Paragon Partnerships, a platform that seeks to unify research efforts in order to tackle international challenges in... Read More

5 New Pillars of Market Research

Guest post by board member Mark Sherrington Last time, I talked about some of the problems of market research as it's conducted today, how we should make use of and interpret its results, and what we can do to get primary market research that's more representative. In this post, I'm going to talk more specifically about... Read More

The Benefits of Online Marketing Research

Marketing research is essential to any business. This is the way that businesses determine if their proposed ideas and methods will be accepted and also they way that they monitor and explore how currently in-place marketing strategies and methods are performing. In effect, without marketing research, businesses are merely guessing at how their marketing strategies are... Read More