Focus Groups

Image Source: Getty / Chip Somodevilla

A Pulse of the American Public

In this world of data overload, there is no shortage of facts and figures. With so much information rushing in – from social media, to the nightly news, and polls – we are swimming in data, and never more so than during the election season. Features Features

As anyone who runs a business knows, a method for conducting market research about consumers, without breaking the bank and without a lot of inconvenience and hassle, is almost impossible to find given an already-busy schedule.