Each year, GreenBook publishes the Greenbook Research Industry Trends Report (GRIT) which is a summary of market research industry trends based on a global survey of clients and supply-side researchers.
A startup’s website is their most effective marketing and sales person. It’s their face and message to the world.
In today’s shifting world of business, many companies are beginning to focus more energy on enabling consumer centricity and innovative business practices.
How do we confront global issues like poverty, climate change, and injustice? Unilever’s Senior Vice President of Consumer and Market Insights, Stan Sthanunathan, believes the answer to these universally critical problems lies in collaboration and research.
Our CEO and co-founder Zach Simmons recently sat down with Matt Drusig, founder of the market research firm Innovate.
Guest post by Discuss.io board member Mark Sherrington
Last time, I talked about some of the problems of market research as it’s conducted today, how we should make use of and interpret its results, and what we can do to get primary market research that’s more representative.