Dismantling the Notion of the Business as a “Machine”

I was talking to Mark Earls, author of Copy, Copy, Copy, at the Insights Innovation Exchange (IIeX) in Atlanta when he said something that has sent me on somewhat of a crusade. We were talking about my favorite topic, empathy, and I was expressing my confusion of why there’s such a large disconnect between some businesses and consumers. Central to my confusion…


The Sun Never Sets on

In the USA, where I’m based, we’re preparing for the upcoming 4th of July holiday weekend. Many organizations will be off on Monday and some have even elected to take off the whole week. While many of our US-based customers will be out of the office, does that mean that business will come to a halt globally? By no means…


Moving on up

The past several months have been very exciting times for us at! In addition to raising $5.025 million in capital, our team has been growing at a rapid rate. This growth has been both domestic and international. Earlier this month, we announced our opening of a UK office in London, which will help us to better serve our existing UK customers and continue to grow in the region…


Culture needs data, data needs culture

We recently had the great pleasure of attending the Insights Innovation Exchange (IIeX) in Atlanta. You can imagine our excitement when we saw that esteemed anthropologist, Grant McCracken, was going to be giving the keynote address. IIeX is a conference that places value on innovation and research and, as a result, a lot of the sessions revolve around topics like…


Sharing is Caring

Have you ever thought about the people you feel most comfortable sharing things with? Both in business as well as personal relationships? Why are we able to open up to them? And likewise they to you? The best relationships are founded on connection and understanding. In order to form these deep bonds, there has to be empathy. Empathy fuels connection…


DIY ≠ Do it Alone

In today’s world, there are plenty of resources to help you do a DIY project. On at least three different occasions in the past two weeks, I’ve taken matters into my own hands with the help of the internet…

In Good Company: is in the GRIT Top 50 Supplier List

Each year, GreenBook publishes the Greenbook Research Industry Trends Report (GRIT) which is a summary of market research industry trends based on a global survey of clients and supply-side researchers. Today, we’re excited to share that we were featured as one of the GRIT Top 50 Innovative Suppliers (number 27).