Multinational brands engage with consumers around the world. In order to build products for those consumers, brands need to understand their lives and how the products fit in (or don’t). However, in many parts of the world, connecting with consumers is far more challenging. Using Discuss.io, Unilever is able to overcome significant geographic barriers, while saving time and money. Read below to learn more about how Unilever connects with consumers in Africa using Discuss.io.
Regular and direct engagement leads to deeper understanding of consumers. Start a conversation with Discuss.io to learn more about how to launch a consumer engagement initiative in your organization.