Market research today has the flexibility to encompass multiple methodologies to relieve the myopia associated with just one point of view.
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Unilever invests in global expansion of on-demand consumer interview platform for agile marketers.
Marketing research is essential to any business. This is the way that businesses determine if their proposed ideas and methods will be accepted and also they way that they monitor and explore how currently in-place marketing strategies and methods are performing. In effect, without marketing research, businesses are merely guessing
Market research is a very important part of regular operations for most modern businesses. Market research is conducted before a product and/or marketing campaign is released to determine how successful it is likely to be. Likewise, this type of research is also typically conducted after a product or campaign is
Discuss.io works with laptop webcams to let you access the greatest variety of panelists faster, and at lower cost, than traditional agencies can.
Qualitative researchers concern themselves with the “why” of customer behavior. They must consider a range of factors that may affect participant answers: setting, scenario, and time of day are just a few. This is why a holistic approach can be integral for accurate insight. As behavioral economists are fond of
A method originating in anthropology, ethnography combines observational and interviewing techniques. This is not wholly unique in qualitative research, but it is noteworthy: other methods selectively focus on communication or behavior. By combining the two, ethnography both broadens and validates insight. Social theory is often prominent in analysis, though the