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Market Research Trends We Anticipate in 2016

If 2015 is any indication, market researchers must go where their clients’ customers are: online. There’s a wealth of information that researchers are just beginning to tap into, and such information grows by the hour. That mentioned, some methods and techniques are more integral than others. Keep reading to find

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The State of Market Research: Q3-Q4 2015 GRIT Report

2015 had some interesting trends in market research. Few publications sum the industry’s third and fourth quarters better than Greenbook’s GRIT Report. For those unacquainted, GRIT is among the largest surveys in market research, polling both suppliers and clients about their research practices. Unlike the forecasts and company rankings in the

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4 Reasons Why Web-to-Web Offers Superior Recruitment

Recruitment is among the most important parts of any study. Qualitative research often uses vastly smaller pools, making selection all the more vital. Unfortunately, traditional studies use a referral process via fixed locations, limiting available input to broad swaths of consumers. Online methods, meanwhile, are vastly more practical for 21st

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Rigor in Qualitative Business Research Methods

Qualitative data’s importance is directly linked to its quality. From initial phases of design to post release follow-through, such input helps designers and marketers better understand their customers’ or prospective customers’ opinions, ideas, and concerns. Integral for direction, qualitative data must be accurate and thorough as possible. A study’s rigor

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3 Areas Where Online Qual Excels

Quantifying customer reception is vital to improve design and market fit. Modern release cycles, however, often lead to product design choices initiated by guesswork. Limited to quantitative methods, designers can only undergo a costly process of trial and error.  Accessing data to explain why customer behavior is taking place is

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On-Demand Qual and MVAs

Markets are changing faster than ever before. Focus market research and other qualitative methods, meanwhile, are adjusting to keep pace with sentiments and interests. Far from just a new means to conduct research, online methods are also essential for delivering insight before it becomes outdated or irrelevant. Finding and tracking

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Empathy and Its Role in Market Research

Qualitative research relies on expression as much as opinion. Ideal for conceptualizing central targets, qual’s major strength is its focus of detailed personal opinions and behaviors. A successful online market research company must rely on more than just logic. Empathy is also vital for insight. Empathy is Integral for Relevant

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Essentials to Coding Qualitative Data

Qualitative research focuses on the interpersonal, yes, but that makes it no less complex than its quantitative counterpart. Referred to as “coding,”  researchers organizing feedback often create complex webs of analysis. A system for categorizing anything from keywords to emotives, coding charts participant’s reactions and opinions throughout a session. The

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Sampling Methods in Qualitative Research

Choosing what insight to gather is usually half the work in research. Browsing a potential market’s demographics can offer some idea to customer expectations. Gaining a full idea, however, requires some specialized sampling. A process that influences market representation and analysis, sampling includes a slew of methods with their own

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Differentiating between Focus Groups and Interviews

Learning why customers like a specific brand can seem a basic undertaking.  What to ask, how to ask it, and who to ask, however, can become rather complex. From the get go, researchers must consider the study’s intent. Is the research’s objective to average a customer’s opinion? Or is it