The New Normal

The New Normal

Traditionally, research conducted in-home and in research facilities have been the most common and accessible ways for brands to engage qualitatively with consumers. The proliferation of technologies like FaceTime and Skype have made consumers used to having conversations online, via live video…

An Intimate View

An Intimate View

It’s amazing what you’ll learn when you start a conversation! Around the world, brands are starting to launch consumer engagement and closeness initiatives within their teams. As part of these initiatives, teams are encouraged to engage in conversations with consumers regularly and directly. If they have questions, they are simply…

interrogation room crop

It all started with a conversation

Jim Longo, co-founder and VP of Research Solutions at Discuss.io, was recently published in Research Live.

Read it here

In this article, Jim walks us through the origins of market research and the story of an innovator, Dr. Paul “Doc” Smelser of P&G. Doc Smelser is credited as the driving force that figured out how brands could learn what consumers really wanted. How did he do it…