An Intimate View

It’s amazing what you’ll learn when you start a conversation! Around the world, brands are starting to launch consumer engagement and closeness initiatives within their teams. As part of these initiatives, teams are encouraged to engage in conversations with consumers regularly and directly. If they have questions, they are simply encouraged to ask (with the proper guardrails). Below is an example of one of those initiatives, from a multinational snack and beverage company.

Consumer closeness leads to a greater understanding of consumers. Start a conversation with to learn more about how to launch a consumer engagement initiative in your organization.