Traditionally, research conducted in-home and in research facilities have been the most common and accessible ways for brands to engage qualitatively with consumers. The proliferation of technologies like FaceTime and Skype have made consumers used to having conversations online, via live video. With this societal change came a shift in the available methods for driving consumer engagement. Below is an example of how one entertainment company leveraged Discuss.io’s live video platform in order to connect with one of the traditionally most challenging demographics: children.
Celine Rosak / About Author