Category Archives:

Avoid Assumptions That Can Destroy Your Customer’s Experience

To deliver the best Customer Experience (CX), you have to know, not assume, what your customers want from your brand. Simply put: assumptions about customer expectations do not yield results. 50% of brands think they are getting better at delivering experiences, but only 11% of consumers agree with this, according to one report. Customers want to... Read More

Customer Lifecycle Research: How to Gain Consumer Insights at the Consideration Stage

KEY TAKEAWAYS Marketing demand generation programs that focus on generating interest or “leads” and transforming prospects into customers should be modified at each stage of the customer journey including the consideration stage to address the types of questions, concerns, and needs evident at that point of the solution assessment.  Two-thirds of the touchpoints during the active... Read More

Discuss.io Promotes Jim Longo to Chief Strategy Officer to Fuel Continued Growth and Innovation that Is Scaling Online Qualitative Research.

Building on the record growth of Discuss.io in 2020, Jim Longo, PRC - Co-founder and former SVP of Sales & Research Solutions has been promoted to Chief Strategy Officer. Jeremy Radcliffe, has been promoted to VP - Global Head of Sales taking over for Jim as Discuss.io continues to build out its leadership team and... Read More

The Best Zoom Alternative for Market Research

Time and time again we meet companies who have cobbled together a complex system that allows them to use Zoom or similar generic video platforms for online qualitative research. Their logic is simple - they already have a video conferencing platform they are paying for, they have spreadsheeting tools, can manage their own calendar, etc.... Read More

Putting the Person into E-Commerce Personalization

E-commerce shoppers are more than an a data point or part of a predictive algorithm. Big “P” Personalization requires insight into the Why and not just the What. How Customer Conversations Can Create Personalization in E-Commerce Ask anyone in the e-commerce space and they’ll tell you: it’s a numbers game. The numbers we rely on every day... Read More

10 Language Blunders That Would Have Been Avoided With Market Research

Businesses try as much as possible to keep brands, model names and slogans consistent across international markets as much as possible for obvious reasons. Sometimes companies catch poor meanings in local languages and dialects before launch,  by reaching out to regional offices, and by contacting a few people they personally or professionally know. However as... Read More

Discuss.io Featured in 2020 GRIT Report

Once again, for the sixth year in a row, Discuss.io is honored to be featured in the 2020 GRIT Report.  Released by Greenbook, the report is one of the most acclaimed and widely read resources detailing trends and analysis of the market research industry, and has become a key metric for companies to understand their... Read More

Gain a Business Edge with Our Smart Video Platform

  In looking for a video platform to effectively engage with customers and perform the market research you need, don’t just settle for a chat tool that simply allows you to have virtual conversations. The real advantage for companies in reaching out to customers via video is to be able to enhance and manage the customer... Read More

Is Facebook’s New Video Chat Product Good for Competitors like Zoom and Discuss.io?

With Facebook’s launch of 50-person free video chatrooms under the name “Messenger Rooms”, the question must be asked, is this a good thing or a threat to business-focussed platforms that are currently booming under the COVID-19 quarantine? Last week Business Insider spoke to industry experts who asserted that losing free users is unlikely to affect Zoom... Read More