Category Archives:

Innovation in MRX Requires Consistency

We are very proud to be included in the 2021 GRIT top 50 innovative insights companies! This is our 7th straight year on the list thanks to customers and partners voting us in (again). We were a finalist for the inaugural IIEX startup competition and have continued innovating since. An honor like this requires consistency... Read More

Introducing Augmented Insights – AI Driven Suite of Tools to Reduce the Time to Insight

We know that no insights project is complete without distilling hours of interviews into the key statements and aha! moments that is the magic of having consumer conversations. In order to help insights professionals go from interviews to insights more quickly, is proud to announce the release of a new suite of tools built... Read More

5 Key Takeaways from Mobile eCommerce Shop Along Masterclass

Oliver Bradley, Global  eCommerce Experience Design Director at Unilever, shared his insights from 10+ years of focusing on the digital shopping experience at the TMRE@Home event in a session titled, “It’s Not Just a Smartphone, It’s a Shopping Platform”. He focused on mobile user experience as it has become a major source of shopping and... Read More

Online Focus Groups

Focus groups consist of multiple participants sharing their opinions. Rightfully popular within qualitative research, the study method brings a few critical strengths to market outreach. Variance: Focus groups may concentrate on specific products or content, but the opinions can be diverse as possible. From selecting a market to expanding one, focus groups allow R&D to... Read More

Avoid Assumptions That Can Destroy Your Customer’s Experience

To deliver the best Customer Experience (CX), you have to know, not assume, what your customers want from your brand. Simply put: assumptions about customer expectations do not yield results. 50% of brands think they are getting better at delivering experiences, but only 11% of consumers agree with this, according to one report. Customers want to... Read More

Customer Lifecycle Research: How to Gain Consumer Insights at the Consideration Stage

KEY TAKEAWAYS Marketing demand generation programs that focus on generating interest or “leads” and transforming prospects into customers should be modified at each stage of the customer journey including the consideration stage to address the types of questions, concerns, and needs evident at that point of the solution assessment.  Two-thirds of the touchpoints during the active... Read More Promotes Jim Longo to Chief Strategy Officer to Fuel Continued Growth and Innovation that Is Scaling Online Qualitative Research.

Building on the record growth of in 2020, Jim Longo, PRC - Co-founder and former SVP of Sales & Research Solutions has been promoted to Chief Strategy Officer. Jeremy Radcliffe, has been promoted to VP - Global Head of Sales taking over for Jim as continues to build out its leadership team and... Read More

The Best Zoom Alternative for Market Research

Time and time again we meet companies who have cobbled together a complex system that allows them to use Zoom or similar generic video platforms for online qualitative research. Their logic is simple - they already have a video conferencing platform they are paying for, they have spreadsheeting tools, can manage their own calendar, etc.... Read More

Putting the Person into E-Commerce Personalization

E-commerce shoppers are more than an a data point or part of a predictive algorithm. Big “P” Personalization requires insight into the Why and not just the What. How Customer Conversations Can Create Personalization in E-Commerce Ask anyone in the e-commerce space and they’ll tell you: it’s a numbers game. The numbers we rely on every day... Read More