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The focus group has gone digital. While face-to-face studies have proven excellent for gauging body language and real-time feedback, online qualitative research gives companies a way to scale their research and improve their speed and iteration. What’s more, an online approach can also help to keep research costs low without sacrificing results. In a recent interview,... Read More

Effective online market research hinges on the ability to accurately make sense of the data you collect. First, you need to consider the source of the data and whether it represents a holistic picture of the information you need. The right mix of participants is vital for every online market research initiative. Your first step is... Read More