Category Archives:

Consumer Conversations Reign Supreme for Achieving Empathy

On RBDR, an established podcast famed for providing marketing insights you won’t find anywhere else, Discuss.io’s CSO Jim Longo discussed the importance of empathy, the impact of COVID-19 on market research, and the evolving relationship between qualitative and quantitative research. https://youtu.be/c2HQOus09do (For more insights from Jim Longo, please see the first part of this series entitled "The... Read More

The Golden Era of Online Qual is Here

Acclaimed marketing podcast RBDR prides itself on providing news insights and commentary you won’t find anywhere else for the market research industry. The host, Bob Lederer, has seen it all throughout his twenty-six years in the business. He dedicates two full episodes to Discuss.io’s Chief Strategy Officer, Jim Longo, which speaks volumes about the value... Read More

Mobile Screen Sharing for Competitor Research

It was the ancient Greeks who coined the expression “know thyself,” wise words for any entrepreneur. Remarkably, at nearly the same point in time but halfway across the world, the Chinese strategist Sun Tzu wrote in his treatise The Art of War that it was equally important to “know thine enemy.” From a commercial standpoint, this... Read More

Mobile UX Research for Agile Product Prototyping and Development

In the modern mobile era, it is increasingly difficult to create mobile apps or websites that will fantastically succeed with consumers without conducting real-time mobile UX research at the prototyping stage. Not so long ago, it sufficed to toss a concept to the public, letting the market judge. Sometimes it worked. But technological advances allow us... Read More

Mobile UX Research for Conversion Rate Improvements

A mobile phone is not a desktop or laptop and we have to stop treating them the same. Tapping, pinching, zooming and finger scrolling on a smaller screen is a much different user experience than typing away on a keyboard. While mobile traffic to websites is at an all-time high, conversion rates remain depressingly low compared... Read More

Customer Lifecycle Research: How to Gain Consumer Insights at the Retention Stage

Key Takeaways: Customer service (feel the love) is key to repeat or new product purchases for current customers. Transforming customers into “product loyalists” requires companies to invest in advocacy marketing, communications, and customer research and analytics. Beyond customer satisfaction, retention will drive the financial Customer Lifetime Value (CLV) – the amount of investment that a... Read More

Mobile UX Research for M-Commerce Shop-Alongs

The shop-along has long been a powerful tool in the market researcher’s inventory. Watching actual shopping behavior while listening in on the deliberations and the decisions, is undoubtedly one of the best ways to understand consumer behavior. But the shop-along, like so much else, is in a state of flux. Today, in a world in which... Read More

How to Use Qualitative Research for Insights at the Purchase Stage

At the center of the consumer buying process, purchasing is the main step to revenue and profit. The purchase stage is divided into two different phases: the decision to purchase and the purchasing process itself. Both require different marketing tools and qualitative insights.     Purchasing Stage Attitude Requirements Marketing Collateral/Testing Decision Engagement Sense of security Additional reinforcement Product information, brand knowledge Social media content, customer reviews Brand information, retargeting... Read More

Qualitative Research Trends of the Future: A Talk with Jim Longo

Jim Longo is the Co-Founder and Chief Strategy Officer of Discuss.io. A pioneer in the insights industry for over thirty years, he recently shared some of his reflections, observations, and predictions regarding how the pandemic has changed the landscape for qualitative research. 2020 was a disruptive year for most industries, to say the least. How has... Read More

Customer Lifecycle Research: How to Gain Consumer Insights at the Awareness Stage

KEY TAKEAWAYS: To remain competitive, brands must learn to understand consumers at every stage of the customer lifecycle, especially the awareness stage. At the awareness stage, consumers are looking for information related to the challenges they're facing or the potential opportunities they anticipate. In other words, the consumer may be problem-aware, but not solution-aware or product-aware... Read More