Augmented Insights (AI)

Go From Interview to Insights Faster with Augmented Insights

Our Augmented Insights suite of AI powered tools help you discover, extract and share critical insights from consumer conversations more quickly. 

  • Auto Transcription and Translation to give you almost immediate AI driven verbatim of the interview in over a 100 languages
  • Sentiment Analysis of the transcriptions to associate positive, negative and neutral feelings with specific statements and video moments.
  • Theme Identification to bring up specific keywords and ideas across numerous videos within a project.
  • Capture Key Takeaways after every interview from moderators and observers while the insights are fresh.
  • Tagging and Tag Explorer to streamline access to specific sections of your video clips that help you tell the story.

Trusted By Global Brands and Agencies

Platform offering

Faster Findings with Interactive Discussion Guides + Annotated Transcripts

Write a discussion guide that appears in the meeting room for all interviews. Check off questions as you ask them, and we’ll automatically annotate the transcript and video timeline so you can skip to the answers you need most.

When you need to analyze responses to the same question across multiple interviews, export your answers for a cross-interview look that reveals patterns in a flash.

Platform offering

Get Organized with Video Clip Tagging and Tag Explorer

Our Saved Moment feature captures 30 seconds of magic during your video interviews, but you may save dozens (or hundreds) of clips during a project. Our real-time tagging feature helps you organize clips around recommended, pre-built or on-the-fly tags.

Observers and moderators can both tag the saved moments in the meeting room and our tag explorer helps you filter and find the clips that tell the story you want to tell. Clients using tags cut their insights generation time in half and actively share many more clips.

Learn more about our easy to use video clip tagging capabilities

Augmented Insights Product Screenshots
Add ons

Services

Services Lists

Interactive Discussion Guides

Create structure and consistency in your interviews with a single or multiple discussion guides. It automatically associates checked questions with that point in the transcript.

Services Lists

Machine Generated Translation

Eliminate language constraints with AI driven translation in over 100 languages.

Services Lists

Saved Moments

A click of the Save Moments button captures 15 seconds before and after that moment as a clip and stored in your recordings for later.

Services Lists

Automatic Transcription

We use Natural Language Processing (NLP) - a form of artificial intelligence - to render a machine transcription within an hour of the end of the interview.

Services Lists

Sentiment Analysis

Our AI driven sentiment analysis assigns a positive, negative, neutral or mixed tag to the saved moment video clips.

Services Lists

Theme Word Cloud

We pull keywords from transcripts to highlight themes that may support your hypothesis or create an additional AHA! moment of insight.

Add ons

Services

We make connecting with consumers easy by providing a selection of professional services and market research tools for you to choose from as you need them.

Learn More
Step by Step

How Projects Work

Project Recruitment & Setup
01

Project Recruitment & Setup

On-demand global recruitment in over 160 countries. We find the right target, quickly.

Live Video Conversations
02

Live Video Conversations

Speak with consumers one-on-one or in a group, share stimuli, and allow your team to observe without disrupting. Simultaneous translation available in over 20 languages.

Sharable Insights Across the Enterprise
03

Sharable Insights in a Snap

Video is recorded and archived to rewatch. Share insights easily with searchable transcripts, simple video editing tools.

Customer Experience Update
X