2016 January

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Unique Advantages to Online Qual

Insight will always be as relevant as the data and input that generates it. Qualitative studies, both online and traditional, are particularly sensitive to circumstance. Setting, presence of other people, and even time of day can affect answers throughout each session. Traditional methods typically contain qualitative research to facilities for

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Hybrid Studies: A Quicker Method for Relevent Insight

  Hybrid research is increasingly available, and it’s easy to see why. In many cases, mixing quantitative and qualitative methods offer greater breadth without compromising specificity. Input is more accessible and faster via online focus groups and the like, but they also compliment quantitative projects in a number of ways.

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Automation and Your Market Research

Be it autoresponders or cars, automation figures into our daily lives at an increasing rate. The world of market research is no different, and the approach increasingly streamlines projects. Essentially a way for researchers to bypass periphery tasks and processing, automation allows teams to better focus on the actual research

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Market Research Trends We Anticipate in 2016

If 2015 is any indication, market researchers must go where their clients’ customers are: online. There’s a wealth of information that researchers are just beginning to tap into, and such information grows by the hour. That mentioned, some methods and techniques are more integral than others. Keep reading to find

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The State of Market Research: Q3-Q4 2015 GRIT Report

2015 had some interesting trends in market research. Few publications sum the industry’s third and fourth quarters better than Greenbook’s GRIT Report. For those unacquainted, GRIT is among the largest surveys in market research, polling both suppliers and clients about their research practices. Unlike the forecasts and company rankings in the