2015 December

4 Reasons Why Web-to-Web Offers Superior Recruitment

Recruitment is among the most important parts of any study. Qualitative research often uses vastly smaller pools, making selection all the more vital. Unfortunately, traditional studies use a referral process via fixed locations, limiting available input to broad swaths of consumers. Online methods, meanwhile, are vastly more practical for 21st

Rigor in Qualitative Business Research Methods

Qualitative data’s importance is directly linked to its quality. From initial phases of design to post release follow-through, such input helps designers and marketers better understand their customers’ or prospective customers’ opinions, ideas, and concerns. Integral for direction, qualitative data must be accurate and thorough as possible. A study’s rigor