2015 November

On-Demand Qual and MVAs

Thanks TEDx Monterey
Thanks, TEDx Monterey!

Markets are changing faster than ever before. Focus market research and other qualitative methods, meanwhile, are adjusting to keep pace with sentiments and interests.

Empathy and Its Role in Market Research

Thanks for the pic, Ron Mader
Thanks for the pic, Ron Mader

Qualitative research relies on expression as much as opinion. Ideal for conceptualizing central targets, qual’s major strength is its focus of detailed personal opinions and behaviors.