2015 September

Why Online Qualitative Research?

Thanks for the pic, Paul Albertella
Thanks for the pic, Paul Albertella

Market research covers a vast array of methods. The most basic division is between numerical and interpersonal approaches: qualitative research gauges personal opinions while quantitative research covers mass consumer habits.

Focus Groups Defined


Opinions can be valuable, but consensus is typically much more valuable. Crucial for many a qualitative study, focus group interviews enable businesses to average customer input while also receiving detailed feedback.