2015 April

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Webcams Interviews: How They Enhance Qualitative Research

A full range of communication matters, particularly in qualitative research. Accurate observations are likewise critical, oftentimes even more so than the possible correlations, intersections, or parallels that demographic charts reveal. Seemingly removed compared to in-person interviews, webcam-based qualitative research offers the same data opportunity while also boosting the interviewee’s discretion

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The Qualitative Explosion: How Discuss.io Takes the Research Industry a Step Forward

Qualitative research’s typical methodologies are bottlenecking R&D efforts. Not a good thing, since the past decade has meant more for qualitative research than the preceding 50 years. That’s not promotional hyperbole either: internet technology adds new capabilities unmatched since transatlantic telegraph cables. Yet the vast majority of qualitative research services