Rigor in Qualitative Business Research Methods

Comfortable Research, Joel Bedford
Thanks for pic, Joel!

Qualitative data’s importance is directly linked to its quality. From initial phases of design to post release follow-through, such input helps designers and marketers better understand their customers’ or prospective customers’ opinions, ideas, and concerns.

On-Demand Qual and MVAs

Thanks TEDx Monterey
Thanks, TEDx Monterey!

Markets are changing faster than ever before. Focus market research and other qualitative methods, meanwhile, are adjusting to keep pace with sentiments and interests.