2014 November

Market Research Basics

Many of our friends and family aren’t familiar with even the basics of market research, so we thought it might be helpful to write a post on it! We’ll give you a short beginner’s course in the basics of market research. A quick note: some experts differentiate between marketing research

A Look at the Benefits of Competitive Analysis

Understanding and keeping track of your competition is an essential part of staying relevant in the marketplace of tomorrow. This is especially important for entrepreneurs and small business executives. Many companies outsource experts to keep track of their competition and to re-asses the market on a routine basis. One misconception

Online Survey | Surveys vs Focus Group

One of the biggest questions we receive is about what structure customer feedback should be in. In this blog, we’ll compare and contrast focus groups and surveys. Whether you run a brick and mortar bakery or have an online auction house, customer feedback is invaluable. It can confirm that the

Focus Groups | Pro vs Con

Online Focus Groups is a hot topic of discussion within the industry. Let’s discuss some of the main benefits and drawbacks to online focus groups as a research method. Pro – Focus Groups Provide Increased Reach Online Focus Group, by its very nature, lets your research pool to be anywhere