Focus Groups | Pro vs Con

Focus Group

Online Focus Groups is a hot topic of discussion within the industry. Let’s discuss some of the main benefits and drawbacks to online focus groups as a research method.

Market Research | Interceptor

Discuss_IO_Solutions_For_Brands_-_Google_DriveDiscuss.IO announces the release of Interceptor, a browser-based scheduling tool designed for qualitative market research. Interceptor allows researchers to recruit live webcam respondents from surveys, social media and market research online communities (MROCs).