2013 May

When It Hits You Where It Hurts, or Doesn’t: Feedback Analytics Help

In today’s consumer-driven industries, understanding and listening to your customers and clients is an essential tool in order to remain a market leader. Any organization telling themselves they know better than their customer is going to be bankrupt or out of business very soon. You might be able to think of several very well-known examples in recent history. To combat alienating your client base, you should…

Get the Feedback You Really Need and Create a Media Storm

There is no more important task for an entrepreneur than defining a target market. Focusing on a target market instead of spending marketing dollars on a larger sampling of prospective customers saves both time and money as a much more efficient approach for improved sales results. After a target market