2012 November

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Social Media: Yes, Their Opinions Count

Social media has become one of the most predominant tools available in the marketing arena, thanks in large part to its unmatched ability to reach a variety of audiences worldwide. Its effectiveness in reaching global markets makes it an extraordinarily powerful tool when it comes to marketing. It’s no surprise

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Do It Like a Pro: Tips for Effective Web Conferencing

Web conferences have been a savior to many businesses, as they are cost effective and very convenient. The plus factors of web conferencing makes it the preferred way of conducting meetings, but certain measures should be followed to ensure the desired goals are achieved. Here are a few tips that will help

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Qualitative Research vs Quantitative Research

What is Qualitative Research? Qualitative research is a type of market research that is exploratory and seeks to understand people’s attitudes, motivations and behaviors.  This type of research often focuses on small numbers of subjects at an in-depth level and typically produces rich responses through intensive probing.  Results are measured

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Step Up the Game: Harness the Power of Crowdsourcing

Step Up the Game: Harness the Power of Crowdsourcing What is Crowdsourcing? Crowdsourcing can be described as the process through which a business gains support from content generated by a community that was created for that purpose. More than even the usual social media marketing strategies, crowdsourcing can be regarded